Why outsource SEO from India?

SEO work involves application of analytical mind and a lot of application of the analytics in manpower intensive efforts that go into the on page and off page Search Engine Optimization of a website. Following are the main reasons why you should consider outsourcing SEO services from India include:

1. India has a rich pool of trained SEO professionals at all skill levels required for SEO work.
2. The cost of manpower in India is much lower resulting in cost cutting to the tune of 60 to 70%
3. India has proven track record for excellence in IT services.
4. Indian Internet /IT infrastructure enables efficient execution of SEO projects
5. The high level of ethics followed in the conduct of assignments makes SEO companies in India a preferred choice for customers worldwide.
6. India has one of the world’s largest and best educated pool of English speaking graduates, post graduates and scholars who are quick learners and are highly Internet savy.
7. Ongoing In-house trainings for the SEO team keeps them updated at all times.

Remember: Indian talent and not just cost cutting, is the main reason to outsource SEO from India

Word press to ecommerce – A quick leap

If you have a word press based company website, enabling it for ecommerce is all the more easier now with woo commerce plug-in gaining popularity for building ecommerce websites. Woo commerce enables rapid development and customization of ecommerce platform thereby enabling businesses to get down to selling online fast. Woocommerce is equipped to take care of Product Management, Order Management, Customer Management, Discount Management and all ecommerce related functionalities. India is embracing ecommerce platforms with ease. Tier 2 and Tier 3 cities are majorly benefiting from ecommerce websites by buying products that are not easily available at the conventional Retail outlets in these cities. Also, the large market segments that ecommerce websites get for pushing their products enables them to be competitive price wise.
If you are clear in terms of what you need in your online store, a good web developer shall be able to integrate and customize woo commerce on your website in just a few weeks, complete with design, process flow customization and payment gateway integration. Woocommerce works well with all popular third party payment gateways. It also integrates well with bank gateways.
Word press developers with a thorough knowledge of core PHP and My SQL are generally able to quickly learn and adapt to woo commerce platform and customize it as per customer specific requirements. India being the hub of web development on LAMP platform works out to be an ideal destination for cost effective and high quality ecommerce websites development and maintenance for companies located all over the world and specifically in countries like United states, UK, Singapore, Canada and Australia.

Responsive Websites are good for SEO

With increase in the number of people browsing on Mobile devices, it is imperative that your website should behave right on mobile devices. Through great efforts in SEO or good investment in a PPC campaign, even if you succeed in bringing great prospects to your website, they will leave the site immediately if they are not able to browse it with ease. This will increase the website bounce rate and bring the site down on Search Engine rankings. Responsive website design approach ensures that the website is comfortably readable to visitors on all computing and mobile devices, thereby enabling the visitors to stay on the site for longer duration and thus leave business inquiries.

Role of live chat in ecommerce

Presence of live chat on an ecommerce websites works like a welcoming receptionist at a corporate office or a welcoming salesman of a shop. If there is live chat option on your website, it should be visible only when there is someone available to chat with the website visitors else it becomes as bad as a deserted reception of a corporate office or a sales counter without a salesman. The agents interacting on live chat should be well trained about the services/products being sold/offered through the website. Live chat plays a major role in hand holding the visitors while he/she navigates across the website trying to find products of interests. While live chat is a great enabler of sales, it also plays a phenomenal role in reputation building. For the visitor whatever the agent behind the live chat says becomes the voice of the company. Your company is as good or as bad in the eyes of the visitor, as the proficiency of the live chat agent. Hence, selection and training of agents is a matter of most importance when it comes to setting up live chat on your website. The live chat agent’s job is to guide the visitor properly and to be inviting at making right sales pictures to visitors. He should however not be a sticky salesman who gets down to aggressive selling irrespective of the needs of the visitors as this will repel visitors away from the website and they will not feel like coming back as returning visitors.